Dual pricing: two honest prices, one clear choice.
Dual pricing displays both a cash price and a card price for every item, so customers see the difference before they decide how to pay.
Request a no-obligation savings review
How dual pricing works
Every item or service carries two displayed prices, one for cash and one for card. The register or terminal applies the correct price based on the payment method chosen. Because both prices are visible up front, there is no surprise at checkout.
Why merchants choose it
Dual pricing is transparent by design. Customers see exactly what each payment method costs and choose. For many businesses it feels fairer than a fee added at the end of the transaction.
What it takes to run
Menus, shelf tags, price lists or invoices need both prices. Your point-of-sale system must support dual price display and print receipts that show which price was charged. Online and phone orders need equivalent disclosure.
Rules to respect
Card network rules and state consumer protection laws shape how prices may be displayed and described. Program design should be reviewed for your locations before launch, and revisited when rules change.
Modeling the impact
The effect depends on how many customers pay by card and the price difference you set. Our review uses your statements to estimate the likely result and the customer-facing changes required.
Frequently asked questions
What is dual pricing for card processing?
Dual pricing displays both a cash price and a card price so a customer can see the difference before paying. The program must be configured with appropriate signage, receipts and checkout disclosures for the business and location.
Is dual pricing the same as a surcharge?
No. Displaying two prices is different from adding a separate fee to a credit-card transaction. Do not assume the rules for one model automatically apply to the other. Review your exact implementation with your processor.
Will customers understand two prices?
Clear shelf, menu and checkout information helps customers make an informed choice. Explain the available prices before the transaction, train staff and confirm the receipt matches the advertised approach.
Can my POS support dual pricing?
Some terminals and POS systems can display and calculate dual prices; others need an upgrade or integration. Confirm tax treatment, tips, refunds and receipts in your particular system before activating a program.
How do I evaluate a dual-pricing quote?
Compare the complete monthly cost, debit treatment, equipment obligations, cancellation terms and service coverage. Ask for an example transaction and receipt, not just an advertised percentage.